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Perplexity on The Brand Identity
August 2025
When Perplexity needed to launch Comet, we began with a brief that was more of a starting point than a roadmap.
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Introducing The Manifest
January 2026
The Manifest is an ongoing examination of the projects, practices, and perspectives of those who manifest things as a way of being.
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Death to Stress
January 2026
David Sherry, founder of Death to Stock, shares his thoughts on identity, energy, and the questions for designing a creative life.
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Shaping a Brand to Smile Back
October 2025
An interview with lead designer Jordan Hetzer on developing one of the most unexpected and eccentric brands of the year.
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RRE on Design Everywhere
July 2025
Design Everywhere features our work to reposition RRE — one of New York’s oldest and most active venture capital firms.
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Designing for Greatness
December 2025
Cole Londeree and Lídia Santos detail the process of reshaping how Frictionless built their brand on the idea of greatness.
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Comet in Grafikmagazin
April 2026
Grafikmagazin, the German-language publication based in Munich, features our digital work for Comet in print.
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A Bullish Brand for Degens
March 2026
Design director Matthew Roop walks through how Studio Freight built a brand for a subculture that refuses to be tamed.
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The Devil's in the Dye
February 2026
For The Manifest, Anna Lamb pulls the long thread on how jeans have served as a mirror for American identity for more than a century.
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Launching Comet with Perplexity
January 2026
Creative director Aaron Marks reflects on working with Perplexity to introduce Comet — the experimental, AI-powered browser.
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Comet on Pangram Pangram
November 2025
One of our favorite foundries features our work with Perplexity on Comet — which features their dreamy Editorial New.
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Pro Moves Without Moving Pixels
November 2025
Guidance on the other half of being a creative professional, the part that has nothing to do with moving pixels (or words or code).
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Irys on Brand New
August 2025
Jon Stapp’s magical writing matched the energy of our Irys rebrand... “a joyous, over-the-top caffeine-shot of anime chaos and gaming swagger.”
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Designing Trust
July 2025
Designing Trust is the print-based retelling of Patrick Torres’ presentation at Awwwards NY in December 2024.
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Applause on Brand New
June 2025
Brand New had good things to say about our work for Applause… “the new logo is, simply put, a modernist thing of beauty.”
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Studio Freight at Awwwards NY
December 2024
Patrick Torres, partner and creative director, presents findings and advice for building trust and designing outcomes.
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The Lasting Petals of Palestine
August 2024
An immersive online memorial honoring the many Palestinian lives lost in genocide, led by David Fiz and built with the Studio Freight team.
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Brex AI on The Brand Identity
June 2024
In an interview with Poppy Thaxter, we detail the decisions behind the multi-faceted yet invisible nature of AI for Brex’s latest sub-identity.
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DeSo on Awwwards
July 2023
When DeSo came to us with their mission to disrupt the landscape of social media, the solution was to put a 3D world in the browser.
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Repeat on Awwwards
February 2023
A deep dive into the process of building the Repeat brand and digital system to serve as a hype beacon for the CPG community.
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Dragonfly on Communication Arts
October 2022
From when we were all saying Web 3.0, this brief interview covers our ASCII-centered brand and digital work for Dragonfly.
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Easol on Communication Arts
April 2021
This short interview with Michael Coyne is one of the first explanations of brand building in the category of experience commerce.
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Bad Boys on Complex
December 2020
Complex features the 'Bad Boys' limited-edition 25th anniversary merch collection and store made as part of Will Smith’s Westbrook.
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Fresh Prince on XXL Mag
September 2020
This is the story all about the 30-piece collection paying homage to the 30th anniversary of The Fresh Prince of Bel-Air.
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